The Classic TV Game Show Is Now A Fun-Filled Interactive Game

TUSTIN, CA (July 17, 2007) – The classic NBC TV game show Concentration is now playing on PCs everywhere. Created by Freeze Tag in collaboration with Universal Pictures Digital Platforms Group, and published at retail by MumboJumbo™, the game features new, never-seen-before rebus picture puzzles, enabling hours of family-friendly game play.

Based on the classic TV game show, Concentration® is two games in one: matching and puzzling. The player advances by matching the scrambled tiles which each reveal a prize. Successful matches earn a right to guess the rebus puzzle and a chance to move on to the timed bonus round to win a new car. The Concentration PC game is a faithful, yet modernized rendition of the original game show. Over 100 rebus puzzles, colorful tiles, exciting prizes and terrific sound and music effects make Concentration fun for the whole family.

“We’re excited to bring this beloved classic game show to fans of the show and new players alike,” said Craig Holland, CEO, Freeze Tag. “Our version of Concentration is a like a digital board game for the 21st century family.”

Rated ‘E’ for Everyone, MumboJumbo™ brings Concentration to retailers nationwide including Best Buy, Target and CompUSA for an MSRP of $19.99. “Finally, fans of one of the longest-running game shows in television history will have the opportunity to play the match game as if they were a participant on the show itself,” said Brian Garrison, Vice President of North American Sales at MumboJumbo™. “With loads of challenging puzzles and exciting, head-to-head gameplay, Concentration offers an authentic game show experience like no other.”

Concentration is also now available online and for download on many popular Internet sites including Yahoo!, iWin, and Big Fish Games.

For more information about Concentration, please visit the game’s official Web site at www.officialconcentrationgame.com .

About Universal Pictures Digital Platforms Group
Universal Pictures Digital Platforms Group (UPDPG) is responsible for global digital product development, production, licensing, distribution, and growth strategy for the extensive catalogue of Universal's properties across new and emerging digital platforms, including mobile, video game consoles, personal computers, and other portable devices. With a worldwide mandate to help shape the digital future of Universal Pictures, the Group has offices in Universal City, California; London, England; and Tokyo, Japan.

Universal Pictures Digital Platforms Group is a unit of Universal Studios Home Entertainment and Universal Pictures. Universal Pictures is a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

About Freeze Tag, Inc.
As a leading publisher of casual games, Freeze Tag delivers best-of-class casual video games where ever consumers want to play. Through its partnerships with classic consumer brand-holders like Universal Studios Consumer Products Group, The Ohio Art Company (Etch A Sketch®) and Nertz Card Company, Freeze Tag offers high quality entertainment that is “family friendly fun!” Visit the Freeze Tag Web site at: www.freezetag.com

About MumboJumbo™ Headquartered in Dallas, Texas, MumboJumbo™ LLC is a worldwide publisher, developer and mass marketer of premium casual games for PCs and game consoles, including those manufactured by Microsoft Corporation, Nintendo and Sony Computer Entertainment. MumboJumbo™ games are downloadable at its website as well as key game portals operated by Microsoft, RealNetworksâ„¢, Yahoo! and Big Fish, and can be purchased at retail through mass merchants, computer retailers and specialty outlets. MumboJumbo™ owns and operates two studios located in Dallas and Los Angeles, and publishes and distributes software through its subsidiaries in North America and the United Kingdom, as well as regional distributors worldwide. For more information please visit our website at www.MumboJumbo.com.

“Concentration” interactive game © 2007 Freeze Tag, Inc.

Contact:
Michelle Lentz
MumboJumbo™
214.855.5955 x 45
mlentz@MumboJumbo.com